Hershey’s — Content Creation

Hershey's came to us with the need to develop a library of fresh, elevated content around their “Bake Happy” campaign, so I developed a scalable production approach and art direction to accomplish just that.

The new work shows off Hershey's and Cadbury recipes in an airy, authentic, and well-loved kitchen environment and tells the story of a passionate baker.


Ingrid Ma 2018